Industry:
Real estate
Founded:
2007
HQ:
Manhattan, Kansas
Previous provider:
Line2
While attending Kansas State University, founders Bryan and Chris Elsey bought an older property they could fix up and flip as condominiums so they could have more money post-graduation. However, after the recession occurred, their lender wouldnât loan them money for repairs if they intended on selling the property as condos.
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They had to pivot the property into apartment rentals. That loan refusal turned out to be a blessing in disguise. Since finding success with that first community, The Prime Company now designs, builds, and manages multi-family and student housing properties across the U.S.
OpenPhone integrations used:
The challenge
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The Prime Company initially had each propertyâs managers carrying around a cell phone dedicated to work-related calls. They had no way of sharing access to the numbers on those individual devices, making it more difficult to serve prospective and current tenants.
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They moved to Line2 so their leasing and on-site management team could answer calls from a shared office number. But the limitations of Line2, like an inability to transfer calls, caused staff to physically hand over their personal phones to a colleague.Â
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âIf you had a 19-year-old leasing agent on the phone with an angry studentâs parent, they had to take their pink iPhone over to their manager. Then the leasing manager had to continue their conversation while holding this phone with bunny ears hanging off the top,â says Josh.
Josh Adrian
Vice President of Development at The Prime Company
The solution
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The growing number of problems caused by the limitations of their provider, led Josh to OpenPhone, which promised to relieve their woes. For instance, staff at The Prime Companyâs offices could share phone numbers and see the caller ID of any incoming caller. This alone would streamline their communications.Â
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OpenPhoneâs suite of features offered even more ways for staffers to operate efficiently and effectively. Call recordings, for example, could be used for training. And the Zapier integration could automate a lot of busy work that made them less productive.Â
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Most of all, OpenPhoneâs focus on being the easiest-to-use business phone solution meant Josh could rest assured staff would make good use of it.
The impact
The Prime Company first tested OpenPhone onsite at Prime Place MHK, their multi-family community in Manhattan, Kansas. âWe rolled it out there since itâs close to our corporate office so we can have oversight â and partly because the GM there isnât tech savvy â if he can use it, everyone else can,â Josh says. Â
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Since adopting OpenPhone, The Prime Company also doesnât have to worry about the line being busy. Even physical handoffs are a thing of the past now that anyone can transfer any call internally to specific teammates or a shared number.Â
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The biggest difference-maker for Josh and his team, however, has been call recording. âIt's not uncommon on the construction side for a sub-contractor to claim, âI didnât say that!â If they make a claim like that, we point them back to the recording as an efficient way to communicate with them,â Josh says. âHaving all the recorded calls, texts, and voice messages in one feed is super valuable.â
Josh Adrian
Vice President of Development at The Prime Company
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